Social Business Best Practice Framework: Course Contents | ALC Training News

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1. Introduction to Social Media

  • The 3 functions of social media:
    • Inform
    • Innovate
    • Execute
  • Nature of digital engagement
  • Overview of the platforms

2. Social Business Performance Framework

  • Leadership
    • Setting a focus
    • Defining your user
    • Defining key themes
  • Trust
    • The social media engagement ladder
    • governance and conflict management
    • gaining testimonials
  • Brokerage
    • managing Influencers
    • using events
    • Tapping into affinity groups – Topics and tagging
  • Integration
    • Integrating the end user experience
    • Leveraging existing activities
    • Integrating business functions (support etc)
  • Incentives
    • Formal vs Informal incentives
    • SAPS model
    • Campaigns and competitions: how to structure an incentive program

3. Supporting tools

  • Listening tools
  • Management tools
  • Campaigns and incentive tools

4. Implementation

  • 4 stages of adoption
  • Social media policy requirements
  • Kick starting your community

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