Archive for September, 2018

Modern Social Media Platforms are the next generation of Television?

Social Media Streaming
  • Published on September 24, 2018
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I’ve been drawn to becoming more skilful with social media platforms over the past 2 years. Mainly because I enjoy my social interactions online, but also because it gives me a unique window into the world we live in.  So what do I mean when I say ‘unique window’? Well, we are living in an […]

What is Digital Transformation?

  • Published on September 19, 2018
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I was asked this week to define the term digital transformation, which means slightly different things depending on your perspective and your own experiences. Here is my personal take on the subject: What is Digital Transformation? Digital transformation is the ability to motivate a diverse set of talents to drive change within an organisation to […]

Why I have switched my search engine away from Google

DuckDuckGo
  • Published on September 12, 2018
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The Internet used to be a friendlier place. In the late 1990’s, it was Microsoft versus the rest of the world. We had Gopher and WAIS as early pre-cursors to Internet search engines, then along came AltaVista, Yahoo and Google. I was never keen on Yahoo, AltaVista was kind of interesting, but Google was it […]

How Scrum Can Help You Manage Your Marketing Campaigns

  • Published on September 10, 2018
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Marketing agencies operate in a real-time digital environment, with instant access to information and data. Challenges can include disruption associated with technology as well as traditional ones like achieving results for customers. More than ever, marketing agencies need to have tools that help them manage and run multiple campaigns. Agile project management and one of […]